Activation + Experiential + Microsite + Flipbook

70 YEARS OF TACKLING ANYTHING

To celebrate Land Rover’s 70th anniversary, we created an installation titled “Slices Through Time” which showcased 7 decades of Land Rover innovation.

Visitors could view an amalgamation of 7 Land Rover vehicle outlines across the decades. The vehicles covered the past and present of Land Rover technology and engineering. When viewed collectively at either side of the installation, they formed the shape of what a future vehicle might look like, informed by the brand’s DNA and history.

Visitors could also walk between each slice to discover how each featured model (and its associated innovation part) came into existence via a particular challenge, as well as scan a QR code to explore a digital landing page with a deeper dive into each vehicle’s story:

70 YEARS LANDING PAGE

Finally, we created a flip book that took viewers through Land Rover’s “70 Years of Tackling Anything” story, from the beginning until now.